March-May 2025
My objective with this project was to redesign planet Fitness signature and build a style guide manual around it. My design philosophy was the same with the style guide manual as it was with the signature, enhance the brands existing strategy of accessibility by more closely aligning the design of the brand with the strategy. I achieve this mostly through leveraging the circle, used as metaphors for planets. I implemented motion into the brand’s design language, through the use of italics, and compositions that emphasize horizontals and diagonals.
